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aloree - organic and natural skin care - press release

Discover the anti-ageing power

aloree - natural skin care - press release

Discover the anti-ageing power of chlorophyll with new French natural skincare brand Alorée

Fashionable green superfoods such as kale and wheatgrass are known to offer great health benefits. Now research has found they also contain a powerful anti-ageing ingredient: chlorophyll – the green pigment that allows to convert sunlight into energy.

Alorée is currently the only skincare range that has been able to extract the active ingredient chlorophyll and capture its highly effective anti-ageing properties. The innovative and award winning French brand combines these proven anti-ageing benefits with natural and organic formulations to create a product range that truly delivers on its promise. As well as the anti-ageing benefits the gentle, natural and organic formulas of each Alorée skincare product is also highly effective in cleansing, moisturising and taking care of your skin, effectively removing build up from environmental damage and pollutants making this organic skincare range ideal for city residents and city lovers. Alorée is now available in the UK from selected WholeFoods stores and from independent stockists nationwide as well as www.aloree.co.uk Prices range from £9.90 to £32.00.

The Alorée range consists of 14 organic and natural skincare products – ranging from facial Cleansers to CC Creams - all certified according to the ECOCERT organic standard, which indicates to consumers that the brand is truly natural, organic and free from parabens, silicones, petrochemicals and potentially harmful ingredients. Each product contains the unique chlorophyll rich complex C.H.C, which has been researched and developed by Alorée’s Founder and skincare specialist Alexandra Croce.

Much has been written about the cancer-fighting and healing benefits of chlorophyll present in green superfoods over the last 12 to 18 months. Interestingly, chlorophyll cannot be extracted by itself from plants and it is therefore not straightforward to capture this powerful ingredient. After years of research and in collaboration with the University of Montpellier, Alexandra Croce developed the unique C.H.C serum (Chlorophyllin Hordeum Complex) that is present in each of the Alorée products. This complex contains chlorophyll from young organic barley shoots as well as polyphenols, vitamin E, organic grape seed oil, organic camelina oil and organic muscat rosebush oil. It is high in antioxidants and helps to boost skin cell metabolism to leave the skin moisturised, brighter, rejuvenated and visibly younger. All products in the range have been tested for their efficacy and deliver proven anti-ageing results.

Please find below more information on each product in the Alorée range:

Alorée Purifying Cleansing Milk | All Skin Types | 125ml | £18.50

Cleanse away daily build-up of pollutants and make-up with the Alorée Purifying Organic Cleansing Milk. The gentle organic plant-based natural formula helps to purify, regenerate and cleanse the skin whilst moisturising to promote a healthy, bright radiant complexion, skin feeling refreshed, soft and smooth.

Contains the unique C.H.C complex rich in chlorophyll to rejuvenate and moisturise the skin whilst cleansing.

Alorée Purifying Cleansing Gel | All Skin Types | 125ml | £18.50

This deeply refreshing organic Purifying Cleansing Gel by Alorée gently removes daily build-up of pollutants on the skin as well as make-up to leave skin feeling refreshed, silky soft and smooth.

Contains the unique C.H.C complex rich in chlorophyll to rejuvenate and moisturise the skin whilst cleansing.

Alorée Purifying Toner | All skin types | 150ml | £18.50 | Also available in 50ml | £9.90

The Alorée Purifying Toner is a ‘Micellar Water’: a unique three-in-one cleanser, make-up remover and toner for the face and eyes that is perfect for all skin types - even the most sensitive. A refreshing treat to rejuvenate and awaken tired skin, balancing the skin’s PH and prepares the skin for moisturising to leave a silky soft, fresh and radiant complexion.

Contains the unique C.H.C complex rich in chlorophyll to rejuvenate and moisturise the skin whilst cleansing and toning the skin.

Alorée City Resistant Nourishing Face Cream | For Dry Dehydrated Skins | 40ml |£28.00

Alorée City Resistant Nourishing Face Cream with its rich, organic formula offers the best in facial nourishment and hydration to leave a soft, supple, healthy and radiant complexion.

Containing the unique C.H.C complex rich in chlorophyll, it helps to prevent damage caused by pollution and city living, whilst revitalising the skin, reducing the appearance of fine lines and preventing premature ageing.

Alorée City Proof Moisturising Fluid | For Normal to Dehydrated Skin |40ml | £28.00

Alorée City Proof Moisturising Fluid has a light and refreshing organic formula, which contains the brand’s unique C.H.C complex with chlorophyll from young organic barley shoots to fight damage caused by ageing and city living. It provides the skin with powerful anti-ageing and moisturising ingredients whilst boosting the skin cells’ metabolism. This Moisturising Fluid will leave your complexion soft, supple and radiant with long lasting moisturisation throughout the day.

Alorée City Proof Moisturising Fluid Light | For Oily to Combination Skin | 40ml | £28.00

Alorée City Proof Moisturising Fluid Light is a quick absorbing facial fluid recommended for oily to combination skin types. The light and refreshing organic formula contains the unique C.H.C complex with chlorophyll from young organic barley shoots as well as barley shoot floral water to keep moisture locked in, hydrating and boosting cell oxygenation, smoothing, softening and firming fine lines whilst protecting against premature ageing for a healthy, glowing and radiant complexion.

Alorée Two Phase Hydrating Face Mist | All Skin Types|100ml | £28.00

Give your skin a refreshing boost of hydration with the Alorée Two Phase Hydrating Facial Mist. The organic face mist contains hydrating, protecting and moisturising ingredients with the inclusion of the unique C.H.C complex with chlorophyll from young organic barley shoots to invigorate and hydrate the skin.

This is an ideal organic face spray for a quick boost in summer while on the go or to boost nourishment in dehydrated skin.

Alorée Skin Rescue Regenerating Elixir Oil | 15ml | £32.00

Alorée Skin Rescue Regenerating Elixir Oil is a must-have face oil, the light organic formula restores the radiance and vitality of dull skin, providing an intensive skin care treatment.

With a combination of organic Grape Seed, Camelina and Muscat Rosebush Oils, this Elixir Face Oil boosts cell regeneration, improving skin tone, restoring luminosity and nourishing for a super soft radiant complexion.

Contains the unique C.H.C complex rich in chlorophyll to rejuvenate and moisturise the skin whilst boosting cell regeneration and protecting against free radicals and premature skin ageing

Alorée Skin Rescue Radiant Face Mask | 50ml | £24.00

Say hello to the perfect radiant complexion with the help of Alorée’s Face Mask!

Purify, brighten and enhance your complexion in one easy step with the Alorée Skin Rescue Radiant Face Mask. This is a clever, multi-functional beauty face mask rich in anti-oxidants to help replenish, detoxify and revive your skin. This Chlorophyll Face Mask contains the unique C.H.C formula from young organic barley shoots, to leave an iridescent shimmer to the skin, boosting skin radiance and vitality.

Alorée Energy Recharge Eye Contour Gel | 15ml | £24.00

Bring back a twinkle in your eyes with the Alorée Energy Recharge Eye Contour Gel.

This organic Eye Gel is a light, cooling and refreshing moisturising eye cream that instantly nourishes and hydrates the delicate eye area. On application, the skin around your eyes will be refreshed, moisturised, restored and radiant while helping to reduce and smooth fine lines, puffiness and dark circles. Contains the unique C.H.C complex rich in chlorophyll to rejuvenate and moisturise the skin.

Alorée Detox Face Scrub Kit | All Skin Types | 5g | £17.00

Alorée Detox Face Scrub Kit is a perfect Mini Spa Kit. Not only is it unique and innovative to the beauty world, it is also a fun and effective way to detoxify and exfoliate, removing dead skin cells to brighten and enhance your natural complexion.

The dry mix of Alfalfa and Olive Seeds is then mixed with your favourite facial cleanser to create this unique Organic Face Scrub.

Alorée CC Cream Second Life | Suitable For All Skin Types | 40ml | £32.00

This is the new generation of organic skin care - Alorée CC Cream combines the magic of a complexion perfector with all the benefits of a daily anti-ageing formula to give a flawless complexion you have always dreamed of!

Alorée CC Cream Second Life delivers skin protection and comfort while providing instant natural skin coverage, evening out imperfections for a radiant matte complexion. Rich in anti-oxidants and the unique C.H.C complex rich in chlorophyll to moisturise and protect your skin against daily external attacks from the environment, sun rays (contains an SPF 6) and signs of premature skin ageing.

Also comes in 13ml (£14.00)

Alorée CC Cream Second Life Duo Kit | Suitable For All Skin Types | £32.00

The Alorée CC Cream Second Life Duo Kit provides instant and natural skin coverage as well as concealing skin imperfections and blemishes.

Each kit contains:

  • Alorée CC Cream Second Life (13ml), which evens, mattifies, moisturises and protects the skin against environmental damage to create a natural radiant complexion.
  • Alorée CC Concealer (5g) which is the ideal product for concealing dark circles around the eyes and skin imperfections to revitalise and create a velvety soft even and radiant complexion.

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