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Organic Natural Natrue

An End To Greenwashing

Great News, the EU are starting to work on rules against false claims on cosmetic products.

Natural Cosmetics are currently not legally protected. This means that anyone can get away with greenwashing- the art of luring people to believe that a product is green.

There's light at the end of the tunnel and its thanks to the new EU Cosmetics Regulation. It was adopted last November and it demands new rules against false claims on and for cosmetic products.

Criteria for 'natural' claims should be finalized in the second half of 2011 and become operational from 2012.

Naturalness is a key target for false claims. We welcome that the EU institutions will put an end to them. It is a significant step forward, not least, because it will demand a definition of what a natural (and organic) product is.

Visit a fantastic website Natrue, it's packed with very useful advice about Organic and Natural Cosmetic, what certifications to look out for and lots more information.

Posted by: Rebecca Dixon / 19 November 2010 at 11:48 / Comment

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