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Lavera Organic & Natural Cosmetics and Skin Care - Press Release

New Hydro Effect Range with Anti-pollution Complex

Lavera natural and organic skin care and cosmetics - New Hydro Effect Range

Lavera launches new Hydro Effect Range with Anti-pollution Complex

Leading natural and organic beauty brand lavera has created a Hydro Effect range that not only replenishes and locks in moisture, but also helps to fight the disruptive effect that pollution can have on the skin.

The NATRUE certified natural and organic range consists of three new products– Hydro Effect Day Cream, Hydro Effect Cleansing Balm and Detox Effect Mask – in addition of the Hydro Effect Serum (which launched in Spring 2017). All products are also certified Vegan.

With more people living in urban environments and research suggesting that pollution can accelerate the skin-ageing process by 10%, our skin needs additional protection. Air pollutants that can harm our complexion include microparticles such as fine dust, gasses such as Ozone, chemical residues such as fertilisers, dioxin and PAHs, as well as UV radiation.

The Hydro Effect products contain moisture-boosting Hyaluronic Acid combined with lavera’s unique Anti-Pollution Complex. This innovative formula helps to shield the skin and counteracts the signs of skin ageing caused by environmental factors with a blend of the following active ingredients:

1. Organic Algae

Possess protective, anti-inflammatory properties

Strengthen the skin’s natural immune system

Supply skin cells with energy and form a protective layer against dehydration

2. Marrubium Vulgare Extract

Reduces the intake of fine dustinto the skin cells and protects the skin against damage

Counteracts environmentally damaging environmental influences

3. Natural antioxidants (tocopheryl acetates, tocopherol and ascorbyl palmitates)

Neutralise free radicals and thus aid protection of the cells

Prevent the oxidation of membrane lipids of the skin

Keeps moisture locked in

Has a skin-smoothing effect

Discover all products in the Hydro Effect range:

Lavera Hydro Effect Cleansing Balm | 100 ml | £13.95

This 100% natural mild cleansing balm with lavera’s unique Anti-pollution Complex of organic algae and natural antioxidants very gently cleanses the skin, thoroughly removing dirt and makeup.

Enriched with precious organic olive oil, the silky, creamy gel texture encapsulates sebum and dirt particles and removes them without damaging the skin barrier.

Massage into damp skin and rinse thoroughly with lukewarm water.

Lavera Hydro Effect Day Cream | 50 ml | £21.95

This 100% natural day cream is packed full of active ingredients to nourish and hydrate the skin, whilst shielding it from harmful environmental components with its unique Anti-Pollution Complex rich in organic algae and natural antioxidants.

Containing natural Abyssinian oil helps to lock in moisture, leaving the skin feeling soft and supple all day long.

Apply to cleansed skin on your face, neck and décolleté in the morning and gently massage into the skin.

Lavera Detox Effect Mask | 50 ml | £16.95

Containing natural mineral clay and lavera’s unique Anti-Pollution Complex, the Detox Effect Mask helps neutralise free radical damage without harming the skin’s natural barriers. Just apply generously onto the face and after 10 to 15 minutes rinse off to uncover a smooth and radiant complexion.

A great detoxing treat for the skin, this 100% natural mask can be applied several times a week.

Lavera Hydro Effect Serum | 50 ml | £19.95

This organic and natural serum is intensely hydrating and contains lavera’s unique Anti-pollution Complex consisting of highly effective antioxidants and organic algae that help protect the skin from environmental pollution, free radicals and premature skin ageing. The Hydro Effect Serum has a light texture and is easily absorbed into the skin, revealing noticeably smoother skin.

The formula includes hydrating natural hyaluronic acid, cooling and soothing organic aloe vera and moisturising biosaccharides. Apply to the skin after cleansing for an extra moisture boost.

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