Pravera Direct Marketing - Privacy Notice
Pravera Direct Marketing, is aware of the need to address Internet privacy issues and we believe you should be aware of how we intend to treat any information about you that we might receive on the Internet as a result of your visit to this website.
This privacy notice provides you with details of how we collect and process your personal data through your use of our site www.pravera.co.uk.
Pravera Direct Marketing is the data controller and is responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).
Our Contact details are: Pravera Direct Marketing, 8 Castle Street, Kirkcudbright, Dumfries and Galloway, DG6 4JA, email address: email@example.com, telephone number: 01557 332498.
It is important that the details we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at firstname.lastname@example.org
What data do we collect about you, for what purpose and on what grounds we process it.
Communication Data that includes any communication that you send to us whether that be through the contact form on our website, through email, text social messaging, social media posting or any other communication that you send us. We process this data for the purpose of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.
Customer Data that includes data relation to any purchases of goods such as your name, title, billing address, delivery address, email address, telephone number, contact details, purchase details and your card details. We process this data to supply the goods you have purchased and to keep records of such transactions. Our lawful ground for this processing is the performance of a contract between you and us.
Technical Data that includes data about your use of our website such as your IP address, details about your browser, length of visit to pages on our website, page views, and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from google analytics tracking system. We process this data to analyse the use of our website, to administer and protect our business and website, to deliver relevant website content. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to decide our marketing strategy.
Marketing Data that includes data about your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions, such as offers, freebies, tips and product information to deliver relevant website content to you and measure the effectiveness of our advertising. Our lawful ground for this processing is legitimate interest which in this case to understand how our customers use the products, to grow our business and to decide our marketing strategy.
Our lawful ground of processing your personal data to send you marketing communications is either your consent by joining or subscribing to our email newsletter or our legitimate interests as a customer on our webiste.
Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. However you can still opt out of receiving emails from us at any time. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out (unsubscribe) links, which you will find at the foot on any marketing email newletter sent to you or by emailing email@example.com. If you opt-out to receiving marketing communications, this opt out does not apply to personal data provided as a result of other transactions, such as purchases.
Disclocuse of your Personal Data
We may have to share your personal data with the parties set out below:
- Service providers who provide IT and system administration services.
- Government bodies that require us to report processing activies.
We require all third parties to whom we transfer your data to repect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.
We are subject to the provisions of the General Data Protection Regulations that protect your personal data. Where we transfer your data to third parties outside of the EEA we will ensure that certain safeguards are in place to ensure similar degree of security for your personal data. As such:
We use US based providers that are part of the EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.
We have put in place security measures to prevent your personal data from being accidently lost, used, altered, disclosed or accessed without authorisation. We also allow access to personal data only to those employees and partners who have a business need to know such data. They will only process your personal data only on our instructions and they must keep it confidential. We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.
Payment Processing Security
We do not store debit/credit card details. When you purchase from our website your card details are encrypted by paypal and sagepay.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, accounting or reporting requirements. When deciding what the correct time is to keep the data for, we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements. For tax purposes the law requires us to keep basic information about our customers for six years after they stop being customers.
Your Legal Rights
Under data protection laws you have rights in relation to your personal data that includes the right to request access, correction, erasure, and restricition, You can see more about these rights at: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulations-gdpr/individual-rights/ If you wish to exercise any of these rights set out above you can email us at firstname.lastname@example.org You will not have to pay a fee to access your personal data. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to make sure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for fuirther information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occassionally it may take us longer than a month if your request is particularly complex or you have a number of reqests. In this case, we will notify you. If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). If you do have a complaint we would be grateful if you would contact us first at email@example.com so that we can try to resolve it for you.
Third Party Links
This website contains links to third-party websites, plug-ins and applications which we believe will be of interest to visitors. While we try to link only to those sites that share its high standards and respect for privacy Pravera Direct Marketing cannot take responsibility for the content or privacy practices employed by other sties. When you leave our website, we encourage you to read the privacy notice of every website you visit.